You’ll also want to direct their attention to your website and social media pages where they can find more information about your organization. One way to ensure that your public service announcement gets the attention of radio station public affairs directors is to include an appeal on your organizational letterhead, signed by your communications director or your president.
PSAs must be linked to a 501(c)(3) tax-exempt, non-profit organization with local or national recognition. How to Write a PSA (Public Service Announcement) Here is our list of the top five things you can implement as you conceive, write and produce your public service announcement to ensure your message reaches and resonates with the right audience.
However, depending on the time of year and the markets you want to reach, there might be dozens of other organizations competing for airtime. Radio stations have a vested interest in serving their communities, and they really do want to help promote your non-profit message. Through appropriate distribution, they can be targeted to preferred demographics and markets. These files can be accompanied by scripts for announcers to read live on air. Radio stations receive PSAs as audio files – typically recorded as :30 or :60-second messages. PSAs are a cost-effective way for non-profit organizations to raise awareness about the benefits their organizations provide. What is a PSA (Public Service Announcement)?Ī public service announcement (PSA) is a short, community-oriented message that radio stations air at no cost in order to fulfill their obligation to serve the public interest.
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